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Esther Ohayon

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Truth and Consequences – Security Breach Posted on Social Media

Soldier could have ambushed his colleagues by posting their mission on [...]

March 9th, 2010 | Tags: , , , , , | Category: Marketing 2.0, News, Personal Rants, Simple Truths, Web 2.0 | Leave a comment

The Secret Success Formula in Social Media

Key to Success Use Social Media

After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience [...]

January 19th, 2010 | Tags: , , , , , , , , , , | Category: Marketing 2.0, News, Web 2.0, eCommerce | Leave a comment

Getting To Know You

Back in 1956 when the release of the film the King and I blasted onto to the silver screen they didn’t know that they were onto the most effective method of networking.

I just returned from a meet up with Jerusalem Business Networking Forum where the guest speaker, Ezra Butler, spoke about how to [...]

December 2nd, 2009 | Tags: , | Category: Marketing 2.0, Personal Rants, Simple Truths, Web 2.0 | 2 comments

Putting the “Social” Into Your Promotion – The Customer is King

Today, we “talk” via the computer and text through the cell phones. Almost gone are those precious face to face meetings that create a relationship of trust. Communication has become impersonal… until [...]

October 11th, 2009 | Tags: , , , , | Category: Marketing 2.0 | Leave a comment

Your Dual Personality: Your Website and Your Web Presence

Your web presence becomes like a soaring bird that can’t be caught. One is never sure where it will land but your audience can’t take their eyes off of [...]

August 7th, 2009 | Tags: , , , , | Category: Marketing 2.0, Web 2.0 | Leave a comment