After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience [...]]]>

Key to Success Use Social Media

After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience built on trust between individuals and groups through the continual sharing of everything from personal stories to professional critiques, photographs, and creative works.  One the biggest breakthroughs, the use of proprietary software that is now free, is the sharing of software created with open source code. 

Customer opinions, instant feedback, and requests are valuable information which companies can now use to create better, more targeted products and services for their customers.

Developing a relationship with your target audience prevents your company or service from becoming a price sensitive, commodity, to be scrutinized or eliminated.  As the world becomes a much smaller place through online media and search, relationships become that much more important to each party.  One of the ways to create loyalty amongst the sea of “look alike, act alike” products and services is to be unique, approachable, open to collaboration, and be willing to go beyond what is expected.

Social media as a tool for connection has proven itself quite effective.  The point of entry is fairly low, everyone is welcome, and the benefits are great, when used effectively. 

The formula of success today seems to be in this virtual world of connection; knowledge of the company and its’ offering, plus appreciation and responsiveness of the needs of the target market, all equals continuity and success in business.

On Tuesday, January 19 from 9am-10:30am the RBS Professional Networking group will meet.  [...]]]> Many people that I have spoken to, who provide services, get intimidated when a potential client questions their fees.  The proposal has been approved, the work is clear, and the client is ready to hire you.  Just some small issues with the fees.  How should you respond?

On Tuesday, January 19 from 9am-10:30am the RBS Professional Networking group will meet.  In addition to all the networking and business initiatives we gain from meeting once per month, Debbie Benstein and Rachel Swirsky will be addressing the group.

Show Me the Money!

How to Earn What You Are Worth Without Feeling Guilty

Debbie Benstein, www.marketingmorsels.com is a marketing consultant with an original and highly successful spin on marketing for small businesses. She specializes in taking the guesswork out of marketing for her clients.

Since we are women we cannot ignore our other interests as well.

Go for the Gold or Silver

Advice From An Expert Goldsmith

Rachel Swirsky- Phony Art Custom Design http://www.phony-art.com  will discuss her business.  She is a well trained, seasoned artist that will help us understand how to look after our jewelry and how to choose good, artisan pieces. She will also discuss skill building and project based classes that teach you to create timeless pieces you can be proud of, in a safe and well equipped studio.

Please RSVP by email by clicking here.

I just returned from a meet up with Jerusalem Business Networking Forum where the guest speaker, Ezra Butler, spoke about how to [...]]]> Back in 1956 when the release of the film the King and I blasted onto to the silver screen they didn’t know that they were onto the most effective method of networking.

I just returned from a meet up with Jerusalem Business Networking Forum where the guest speaker, Ezra Butler, spoke about how to improve your networking skills. It’s the oldest trick in the book to actually care about the person you are talking to. To find a common ground to start a relationship that is mutually beneficial. Find common interests like fitness, diet, lifestyle, or hobbies and share. Instead of trying to sell them on you and your business, find out how you can help them and take action. I try to be a “connector” a business “shatchan” and I find it’s a great way to make business friends. He talked about being engaging, motivating, and fun. I agree with that but that is difficult for many people. Tell a story, offer a great quote, share some industry news, and be memorable. Pick one and it might stick.

The one I liked the most was, find a reason to follow up. It’s one thing to meet, greet, and flee. It’s another thing to remember and act upon another person’s needs.

This is basic building relationships “101” but a much needed reminder in our impersonal – text instead of talk, “I’m in a hurry and have no time” kind of world that we live in today.

Social Media was meant to be a giant cocktail party where we share information and contacts and we build trust and engage with our audience.
Let’s get back to basics.