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Esther Ohayon

5 New Faces of Facebook – An Effective Branding Opportunity

With the new Facebook redesign, you have an excellent opportunity to brand your company, offer key messages, and reinforce your expertise in your niche through the 5 pictures displayed on your Facebook wall or on the information page. It’s a place to convey your assets, reinforce the company’s promise, and display 5 key messages at [...]

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Pens & Pencils Down- Technology Takes Over

Multi-tasking which many have embraced as the key to success, could be a formula for shoddy work, mismanaged time, rote solutions, stress and forgetfulness. Paying attention means to one thing, or so I [...]

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Putting the “Social” Into Your Promotion – The Customer is King

Today, we “talk” via the computer and text through the cell phones. Almost gone are those precious face to face meetings that create a relationship of trust. Communication has become impersonal… until [...]

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Your Dual Personality: Your Website and Your Web Presence

Your web presence becomes like a soaring bird that can’t be caught. One is never sure where it will land but your audience can’t take their eyes off of [...]

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