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Esther Ohayon

5 New Faces of Facebook – An Effective Branding Opportunity

With the new Facebook redesign, you have an excellent opportunity to brand your company, offer key messages, and reinforce your expertise in your niche through the 5 pictures displayed on your Facebook wall or on the information page. It’s a place to convey your assets, reinforce the company’s promise, and display 5 key messages at [...]

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Can’t Beat the Maccebeats for This Year’s Chanukah Theme Song

How to Make a Video Go Viral to Millions in Two Weeks. The Maccabeats did it with their video called Candlelight about [...]

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PayPal Israel Just Launched a Hebrew Site

PayPal Israel launches a site in Hebrew. Now that PayPal has a Hebrew site Israeli buyers can confidently proceed to [...]

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Truth and Consequences – Security Breach Posted on Social Media

Soldier could have ambushed his colleagues by posting their mission on [...]

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Is it Kosher to use Social Media for Business?

Building Your Business Through Social Media – A Guide for the Torah Observant Woman was informative, challenging, and offered practical valuable [...]

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The Secret Success Formula in Social Media

Key to Success Use Social Media

After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience [...]

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Getting To Know You

Back in 1956 when the release of the film the King and I blasted onto to the silver screen they didn’t know that they were onto the most effective method of networking.

I just returned from a meet up with Jerusalem Business Networking Forum where the guest speaker, Ezra Butler, spoke about how to [...]

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Putting the “Social” Into Your Promotion – The Customer is King

Today, we “talk” via the computer and text through the cell phones. Almost gone are those precious face to face meetings that create a relationship of trust. Communication has become impersonal… until [...]

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The Anatomy of a Dynamic Website - 5 Key elements

Website “stickiness” can be described as the ability to engage the visitor with new and exciting content. Why do you think Twitter is so popular? People are constantly looking for “what’s new and what’s next?” [...]

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Your Dual Personality: Your Website and Your Web Presence

Your web presence becomes like a soaring bird that can’t be caught. One is never sure where it will land but your audience can’t take their eyes off of [...]

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