After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience [...]]]>

Key to Success Use Social Media

After viewing this short video, I was struck by how it illustrates all the different positive results Social Media has brought to companies across every product line, service, non-profit, and the education sector.

Social Media has quickly evolved into the tool of choice today to cultivate an audience built on trust between individuals and groups through the continual sharing of everything from personal stories to professional critiques, photographs, and creative works.  One the biggest breakthroughs, the use of proprietary software that is now free, is the sharing of software created with open source code. 

Customer opinions, instant feedback, and requests are valuable information which companies can now use to create better, more targeted products and services for their customers.

Developing a relationship with your target audience prevents your company or service from becoming a price sensitive, commodity, to be scrutinized or eliminated.  As the world becomes a much smaller place through online media and search, relationships become that much more important to each party.  One of the ways to create loyalty amongst the sea of “look alike, act alike” products and services is to be unique, approachable, open to collaboration, and be willing to go beyond what is expected.

Social media as a tool for connection has proven itself quite effective.  The point of entry is fairly low, everyone is welcome, and the benefits are great, when used effectively. 

The formula of success today seems to be in this virtual world of connection; knowledge of the company and its’ offering, plus appreciation and responsiveness of the needs of the target market, all equals continuity and success in business.

With the new Annotationsfeature from Google Analytics all the details for the change, at a point in time, are right on the graphs. Instead of trying [...]]]> Ever get confused why trends are going up or down in your product or market and have to refer to the company mailing list to get some insights?  How embarrassing. 

With the new Annotationsfeature from Google Analytics all the details for the change, at a point in time, are right on the graphs. Instead of trying to maintain a separate excel spreadsheet detailing all the activities that might affect your brand or market, its recorded right on the graph and becomes a valuable, comprehensive reference tool. 

Bringing ‘intelligence to data’ is key to an immediate understanding of what events or circumstances contributed to the change being reflected in the graph.  It will save a lot of time, money, and frustration having everything in one place with the click of button.

In the same way we share information on Google Docs, Annotations allows each marketer to post all marketing activity, design changes, or sales related information to help explain the data.

The information can be available to people within the company or outside consultants and vendors to get a snapshot of your business.

Market shifts are also recorded to give the analytics context and a baseline for comparison.

This video from Google will explain the specifics.  For more information go to http://bit.ly/7XZDUF