Esther (Elaine) Ohayon
at RBS Marketer
Israel
Summary :
Web Marketing for e-Commerce, Project Management, Build Strategic Alliances and Partnerships, and Expert Communicator. esther@rbsmarketer.com
Specialties :
Branding, Social Media Marketing innovator, Content Optimization writer, Promotional Events, Business Development and strategy, eCommerce site innovation, speaker, trainer
Experience
Business Strategist, Brand Reputation expert, & Online Marketer
RBS Marketer
(Privately Held; Marketing and Advertising industry)
December 2009 - Present (10 months)
Experienced web marketer specializing in communication and brand recognition. As a business strategist, she leads campaigns that drive an engaging customer experience. She creates for the client company a sustainable corporate presence built on trust. The medium of communication is mostly through online channels but classic off line media is critical to the mix. This strategy results in a greater percentage of closed business.
Through project management, strategic alliances, and partnerships, companies expand their reach and find new review streams.
“Build it and they will come” has NOT worked since the beginning of time. “Show them why they should come on board,” based on a custom solution for your niche market, is an invitation hard to resist.
Director of Business Development
Gavoah Marketing
(Privately Held; Marketing and Advertising industry)
June 2009 - December 2009 (7 months)
Creator of business opportunities and strategies for marketing online and offline. Assistance from product concept to packaging, development of sales and distribution channels.
An expert communicator both written and oral, understanding market trends and niche opportunities. Focus on brand reputation online and developer of a holistic approach to web marketing.
Director of Development
Destiny Foundation
(Marketing and Advertising industry)
January 2007 - August 2009 (2 years 8 months)
Market and distribute Jewish History films, audio, and books for Destiny Films and Rabbi Wein.
Manage Public Relations, contribute to SEO optimization on our websites, create events, tours, and partnering with educators.
Marketing Manager
Global Capital Associates
(Marketing and Advertising industry)
March 2003 - August 2006 (3 years 6 months)
Marketed the business conferences and touring, bringing high-profile US delegates and executives to Israel to promote investment in Israeli companies in the Life Science, Security, and Biotech sectors. Wrote the public relations material and the speeches for the award winners.
Director of Marketing and Programming
Aish HaTorah
(Non-Profit; Non-Profit Organization Management industry)
January 1995 - August 2002 (7 years 8 months)
Responsible for marketing Judaism to a secular audience under strict budgetary restrictions. The long range goal of Aish HaTorah Toronto is to instill knowledge, commitment, and responsibility to Torah and to the majority of Toronto Jewry
Director of Account Management
IMS Canada
(Market Research industry)
January 1992 - March 1994 (2 years 3 months)
Responsible for devising and implementing strategic plans and alliances with pharmaceutical companies. Selling secondary marketing research services to them so they could evaluate their sales throughout Canada. Member of the management team charged with managing sales people and expense budgets to ensure profitability. Create and articulate the corporate vision to the sales staff.
National Sales Manager
Foremost Dental
(Medical Devices industry)
March 1990 - July 1992 (2 years 5 months)
Responsible for forecasting and achieving company sales goals. Accountable for profit and loss. Created and implemented marketing objectives including the launch of new products from concept to packaging, to customer acceptance. Ran trade shows, created distributorships, and managed sales people.
Education
City University of New York-Baruch College
Bachelor of Business Administration Marketing and Advertising
WebSites
Copyright 2009 LinkedIn Corporation. All rights reserved
Esther Ohayon is an experienced web marketer specializing in communication and brand recognition. As a business strategist, she leads campaigns that drive an engaging customer experience. She creates for the client company a sustainable corporate presence built on trust. The medium of communication is mostly through online channels but classic off line media is critical to the mix. This strategy results in a greater percentage of closed business.
Through project management, strategic alliances, and partnerships, companies expand their reach and find new revenue streams.
“Build it and they will come” has NOT worked since the beginning of time. “Show them why they should come on board,” based on a custom solution for your niche market, is an invitation hard to resist.
Specialties:
Branding, Strategist, Social Media Marketing innovator, Content Optimization writer, Promotional Events, Business Development and strategy, eCommerce site innovation, speaker, trainer.