Ever get confused why trends are going up or down in your product or market and have to refer to the company mailing list to get some insights? How embarrassing.
With the new Annotationsfeature from Google Analytics all the details for the change, at a point in time, are right on the graphs. Instead of trying to maintain a separate excel spreadsheet detailing all the activities that might affect your brand or market, its recorded right on the graph and becomes a valuable, comprehensive reference tool.
Bringing ‘intelligence to data’ is key to an immediate understanding of what events or circumstances contributed to the change being reflected in the graph. It will save a lot of time, money, and frustration having everything in one place with the click of button.
In the same way we share information on Google Docs, Annotations allows each marketer to post all marketing activity, design changes, or sales related information to help explain the data.
The information can be available to people within the company or outside consultants and vendors to get a snapshot of your business.
Market shifts are also recorded to give the analytics context and a baseline for comparison.
This video from Google will explain the specifics. For more information go to http://bit.ly/7XZDUF
